Creating Convincing Social Media Content | January SHSMG Event (ONLINE)

For our first event of 2021, we’ll be hearing from Georgina Brooke, Content Strategist at One Further (@OneFurther), who’ll be drawing on experiences of creating and managing web and social media at National Museums Scotland (@NtlMuseumsScot), the Ashmolean (@AshmoleanMuseum) and the University of Oxford (@UniofOxford). She’ll be joined by Alyson Webbe, Director at Frankly, Green […]

Read More Creating Convincing Social Media Content | January SHSMG Event (ONLINE)

Empathetic Social Media | November SHSMG Event (ONLINE)

For our November event, we’ll be hearing from Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, from the Scottish Civic Trust (@scotcivictrust). The Trust’s mission is to celebrate Scotland’s built environment, take action for its improvement and empower its communities. One of their most popular events is Scotland’s Doors Open Days […]

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#DougieDraws – Creating Content in Lockdown | September SHSMG Event (ONLINE)

In March 2020, communications teams in museums across Scotland were compelled to quickly adapt their scheduled digital content in response to a countrywide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross recognised the need for a steady stream of content to keep Perth Museum […]

Read More #DougieDraws – Creating Content in Lockdown | September SHSMG Event (ONLINE)

Social Media and Decolonising Scottish Heritage | July SHSMG Event (ONLINE)

In the movement to decolonise Scottish heritage, where does social media fit in? For our July event, Aayushi Gupta and Jeanne Coppens from Ourchives, an Edinburgh-based anti-colonial grassroots project, will discuss how Scotland’s museums, archives and historic properties can use their digital platforms to inquire into the origins and representation of their collections.

Read More Social Media and Decolonising Scottish Heritage | July SHSMG Event (ONLINE)

The Battle for Social Media Content | June SHSMG Event

For our June event, we’ll be hearing from Dr Callum Watson (@vivstan211240), who is known for his educational anniversary posts and the ability to relate anything back to his blog. He also works as a Battle Coordinator at the Battle of Bannockburn Visitor Centre (@BattleofBannock), where they promote their 3D immersive experience on social media with an emphasis on user-generated content.

Read More The Battle for Social Media Content | June SHSMG Event