Getting Started with TikTok | March SHSMG Event (ONLINE)

At our next event, we’ll be hearing from Siobhan Beatson, Museum Manager at Ullapool Museum, as she chats about the museum’s TikTok account (one of the few heritage sites in Scotland with an account), building a profile on a new platform in the middle of a pandemic, and how it can help engage visitors when your building is closed. […]

Creating Convincing Social Media Content | January SHSMG Event (ONLINE)

For our first event of 2021, we’ll be hearing from Georgina Brooke, Content Strategist at One Further (@OneFurther), who’ll be drawing on experiences of creating and managing web and social media at National Museums Scotland (@NtlMuseumsScot), the Ashmolean (@AshmoleanMuseum) and the University of Oxford (@UniofOxford). She’ll be joined by Alyson Webbe, Director at Frankly, Green […]

Empathetic Social Media | November SHSMG Event (ONLINE)

For our November event, we’ll be hearing from Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, from the Scottish Civic Trust (@scotcivictrust). The Trust’s mission is to celebrate Scotland’s built environment, take action for its improvement and empower its communities. One of their most popular events is Scotland’s Doors Open Days […]

#DougieDraws – Creating Content in Lockdown | September SHSMG Event (ONLINE)

In March 2020, communications teams in museums across Scotland were compelled to quickly adapt their scheduled digital content in response to a countrywide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross recognised the need for a steady stream of content to keep Perth Museum […]

Social Media and Decolonising Scottish Heritage | July SHSMG Event (ONLINE)

In the movement to decolonise Scottish heritage, where does social media fit in? For our July event, Aayushi Gupta and Jeanne Coppens from Ourchives, an Edinburgh-based anti-colonial grassroots project, will discuss how Scotland’s museums, archives and historic properties can use their digital platforms to inquire into the origins and representation of their collections.

Social Media Career Planning During COVID-19 | May SHSMG Event (ONLINE)

How often do you add new social media stats to your CV? For our May event, Tamsin Russell (@TamsinRussell), Workforce Development Officer at the Museums Association, will be sharing her top career tips.

“Instagram Insights” | February SHSMG Event

For our first event of 2020 we’ll be joined by John Murray (@johnmurrayjnr), Tourism Officer/Oifigear Turasachd at Fife Council, renowned photographer and a Scottish Instagrammer with more than 13.5k followers. He is also a moderator of the popular account Scotland Greatshots (@Scotland_Greatshots), which currently has a following of over 81k and more than 2 million […]

“A Riveting Day Out” | November SHSMG Event

For our final 2019 event, we’ll be joined by Emma Halford-Forbes (@e_halmac), a Museum Consultant, Recognition Commitee Member at Museums Galleries Scotland, and Coordinator of Industrial Museums Scotland (@GoIndustScot). Emma will tell us how she keeps up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.

Applying Gaelic to Social Media | September SHSMG Event

This September, we dive into all things Gaelic as Kiara King from Glasgow University Library and Sally Pentecost from Dig It! share how they have incorporated Gaelic language into social media.

The Battle for Social Media Content | June SHSMG Event

For our June event, we’ll be hearing from Dr Callum Watson (@vivstan211240), who is known for his educational anniversary posts and the ability to relate anything back to his blog. He also works as a Battle Coordinator at the Battle of Bannockburn Visitor Centre (@BattleofBannock), where they promote their 3D immersive experience on social media with an emphasis on user-generated content.