The Future of social media

Is it ethical to be creating content for social media sites like Facebook, Twitter, Instagram and TikTok? Are people exploring any alternative platforms or approaches? Has engagement dropped? Is social media really helping the heritage sector achieve our objectives? For the final SHSMG event of 2022, a handful of previous speakers shared their thoughts on […]

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Integrating Offline and Online Activity

For the first in-person event since 2020, we heard about ‘Treasures of the National Library of Scotland’ from Stewart Hardy (Marketing Officer), Beth Cochrane (Events & Learning Coordinator) and Alice Heywood (Digital Learning Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

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How Heritage Organisations Can Engage with DMOs on Social Media

What are Destination Marketing Organisations (DMOs)? How can heritage organisations engage with them on social media? Why should they? In June 2022, Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) answered these questions and more. What Do DMOS Do? DMOS (or DMMOs – Destination Marketing and […]

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Applying Scots to Social Media

For our April event we were joined by Ashley Douglas, a multilingual writer and translator specialising in the Scots language and LGBT+ history. Ashley chatted to the group about the importance of Scots in Scottish heritage and offered her tips for how you can begin to apply it to your social media content. What is […]

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Developing Anti-Racist Messages and Approaches for Museums

The Empire, Slavery & Scotland’s Museums (ESSM) project, sponsored by the Scottish Government, launched in 2020 to explore how the story of Scotland’s involvement in the British Empire, colonialism, and transatlantic slavery should be told using museum collections and spaces. In May 2021, Rosie King and Sheila Asante from Museums Galleries Scotland (MGS) talked to […]

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Getting Started With TikTok

Want to know how to build a profile on a new platform or engage visitors (even when your building is closed)? Our March 2021 meet-up was hosted by Siobhan Beatson, Museum Manager at Ullapool Museum, who chatted to our network about the museum’s TikTok account (one of the few heritage sites in Scotland with an […]

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