Creating Content in Lockdown

In March 2020, communications teams in museums across Scotland had to quickly adapt their scheduled digital content in response to a nationwide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross were in need of alternative content to keep Perth Museum and Art Gallery’s social […]

Social Media and Decolonising Scottish Heritage

Following the Black Lives Matter protests, and with more and more people using social media and other internet technologies during lockdown, a discussion on the relationship between social media and the decolonisation of our museum collections has never been more timely. But in the movement to decolonise our heritage, where does social media fit in? […]

Social Media Career Planning During COVID-19

While thinking about the future of your career might be the last thing on your mind right now, Tamsin Russell, Workforce Development Officer at the Museums Association, tells us that it’s perfectly acceptable time to give it a check-up.

Instagram Insights from Fife

John Murray (@johnmurrayjnr) is a Scottish Instagrammer, moderator of @scotland_greatshots and Tourism Officer/Oifigear Turasachd at Fife Council, which is responsible for @welcometofife.

Creating “Riveting Content” for Multiple Museums (Without Your Own Venue or Collections)

Emma Halford-Forbes, Coordinator of Industrial Museums Scotland (Go Industrial), somehow manages to keep up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.

Applying Gaelic to Social Media

Sally Pentecost is the Communications and Events Officer with Dig It! and one-third of the SHSMG team. Here she gives the low-down on how Dig It! and the University of Glasgow Archives and Special Collections apply Gaelic to social media.

The Battle for Social Media Content

The Battle of Bannockburn Visitor Centre is a curious place. As the name suggests, it’s where this famous clash took place over 700 years ago – but it’s unlike any other battlefield in Scotland. With relatively few objects to display, Bannockburn is an immersive experience which relies heavily on 3D technology to bring it to […]

How V&A Dundee Found Their Voice on Social Media

After months of Ariana Grande lyrics and Pantone colour palettes, V&A Dundee opened on 15 September 2018. Behind the scenes, Digital Producers Russell Dornan and Amber Keating had been responsible for building great anticipation and a sizeable audience on social media.

Look for the Light: Photography for Social Media

Sheila Masson reveals her top tips for taking eye-catching photos to promote your brand. “It’s all about light”, Sheila tells us. “Light will do the work for you, so look for the light.” With a background in photographic journalism, Sheila Masson, Marketing Manager at Riddle’s Court in Edinburgh, knows a thing or two about how […]

Fantastic Influencers and Where to Find Them

Stuart Buchanan and Nick Hotham from Edinburgh World Heritage clue us in on how to work with social media influencers in the latest SHSMG blog post. Bloggers, vloggers, YouTubers, Instagrammers. They all come under the collective umbrella term of social media influencer (SMI), defined by one website as ‘a user on social media who has […]