Instagram Insights from Fife

John Murray (@johnmurrayjnr) is a Scottish Instagrammer, moderator of @scotland_greatshots and Tourism Officer/Oifigear Turasachd at Fife Council, which is responsible for @welcometofife.

Creating “Riveting Content” for Multiple Museums (Without Your Own Venue or Collections)

Emma Halford-Forbes, Coordinator of Industrial Museums Scotland (Go Industrial), somehow manages to keep up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.

Applying Gaelic to Social Media

Sally Pentecost is the Communications and Events Officer with Dig It! and one-third of the SHSMG team. Here she gives the low-down on how Dig It! and the University of Glasgow Archives and Special Collections apply Gaelic to social media.

The Battle for Social Media Content

The Battle of Bannockburn Visitor Centre is a curious place. As the name suggests, it’s where this famous clash took place over 700 years ago – but it’s unlike any other battlefield in Scotland. With relatively few objects to display, Bannockburn is an immersive experience which relies heavily on 3D technology to bring it to […]

How V&A Dundee Found Their Voice on Social Media

After months of Ariana Grande lyrics and Pantone colour palettes, V&A Dundee opened on 15 September 2018. Behind the scenes, Digital Producers Russell Dornan and Amber Keating had been responsible for building great anticipation and a sizeable audience on social media.

Look for the Light: Photography for Social Media

Sheila Masson reveals her top tips for taking eye-catching photos to promote your brand. “It’s all about light”, Sheila tells us. “Light will do the work for you, so look for the light.” With a background in photographic journalism, Sheila Masson, Marketing Manager at Riddle’s Court in Edinburgh, knows a thing or two about how […]

Fantastic Influencers and Where to Find Them

Stuart Buchanan and Nick Hotham from Edinburgh World Heritage clue us in on how to work with social media influencers in the latest SHSMG blog post. Bloggers, vloggers, YouTubers, Instagrammers. They all come under the collective umbrella term of social media influencer (SMI), defined by one website as ‘a user on social media who has […]

TOP TIPS TO MAKE YOU A HIT (on social media, at least)

Kenneth McElroy from the Caithness Broch Project shares his top social media tips in the latest SHSMG blog post. Ah, social media. Where would we be without it? Chances are we’d be in some flourishing utopia where debate is open and civil, opinions are respected, and you aren’t bombarded by a constant stream of coffee […]

Go For It!

Julie Devenney, social media officer for ARAScotland & Archive Hour writes about ArchiveHour for SHSMG in the latest blog. “Why don’t you set it up?” said an archivist friend to me, back in May, after I’d been grumbling again that there was a @museumhour and an @ancestryhour but no @archivehour! “Why don’t I?!” I had not […]

We built Brick City!

Melissa Reilly, Marketing and PR Officer at New Lanark World Heritage Site, writes for SHSMG in the latest blog. New Lanark is an 18th century former cotton-spinning Mill Village on the banks of the Falls of Clyde, which is now recognised as one of Scotland’s 6 UNESCO World Heritage Sites. There are some very exciting […]