In 2020, inspired by the success of #ScottishMuseumsDay, ARA Scotland decided it was time to start #ScottishArchivesDay. The idea was simple – celebrate all things Scottish in archives regardless of where you’re based. SAVE THE DATE ARA Scotland looked at various possible dates, at first considering whether they should be linked to a particular historical […]
Read More Guest bLog: Celebrating Scottish Archives Day – Round 2
For our first event of 2021, Georgina Brooke, Content Strategist at One Further, talked to the Scottish Heritage Social Media Group about her experiences of creating and managing web and social media at National Museums Scotland, the Ashmolean and the University of Oxford. She was joined by Alyson Webb, Director at Frankly, Green + Webb, […]
Read More Creating Convincing Social Media Content
As was the theme in 2020, many organisations pivoted to creating online content for social media that could be consumed from home. In November, Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, talked to the SHSMG about how the Scottish Civic Trust (SCT) adapted to these new challenges. With most people […]
Read More Empathetic Social Media During a Pandemic
In March 2020, communications teams in museums across Scotland had to quickly adapt their scheduled digital content in response to a nationwide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross were in need of alternative content to keep Perth Museum and Art Gallery’s social […]
Read More Creating Content in Lockdown
Following the Black Lives Matter protests, and with more and more people using social media and other internet technologies during lockdown, a discussion on the relationship between social media and the decolonisation of our museum collections has never been more timely. But in the movement to decolonise our heritage, where does social media fit in? […]
Read More Social Media and Decolonising Scottish Heritage
While thinking about the future of your career might be the last thing on your mind right now, Tamsin Russell, Workforce Development Officer at the Museums Association, tells us that it’s perfectly acceptable time to give it a check-up.
Read More Social Media Career Planning During COVID-19
John Murray (@johnmurrayjnr) is a Scottish Instagrammer, moderator of @scotland_greatshots and Tourism Officer/Oifigear Turasachd at Fife Council, which is responsible for @welcometofife.
Read More Instagram Insights from Fife
Emma Halford-Forbes, Coordinator of Industrial Museums Scotland (Go Industrial), somehow manages to keep up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.
Read More Creating “Riveting Content” for Multiple Museums (Without Your Own Venue or Collections)
Sally Pentecost is the Communications and Events Officer with Dig It! and one-third of the SHSMG team. Here she gives the low-down on how Dig It! and the University of Glasgow Archives and Special Collections apply Gaelic to social media.
Read More Applying Gaelic to Social Media
The Battle of Bannockburn Visitor Centre is a curious place. As the name suggests, it’s where this famous clash took place over 700 years ago – but it’s unlike any other battlefield in Scotland. With relatively few objects to display, Bannockburn is an immersive experience which relies heavily on 3D technology to bring it to […]
Read More The Battle for Social Media Content