Using Social Media to Help with Fundraising | December SHSMG Event

For our final event of 2021, we’ll be hearing from Kenneth McElroy (@kennymcelroy1), Director at the Caithness Broch Project (@TheBrochProject) and Education & Volunteer Officer at Kilmartin Museum (@kilmartinmuseum).

Kenneth will be talking about how he’s used social media to promote and run large online crowdfunders and smaller creative fundraising projects for organisations in the heritage sector, all while sharing tips that you can apply to your own work.

After the short presentation, there’ll be time for a Q&A and general discussion and we’d love to hear from you. Have you ever run a fundraising/crowdfunding campaign?

WHEN: Tue, 7 Dec 2021 15:00

BOOKING: Booking is essential to receive the Zoom event details.


Thanks to our fantastic 2021 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit

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