Podcasting in 2024 | March SHSMG Event

For our first event of 2024, we heard from Dr. Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval (GEM) podcast (Spotify), a […]

Creating Content for Black History Month | JUNE SHSMG Event

For our June event, we’ll be hearing from Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER), who coordinate the programme of events for Black History Month in Scotland every October. Amy will explain how people in social media roles in heritage organisations can support Black History Month, even […]

Podcasting in 2024 | March SHSMG Event

For our first event of 2024, we’ll be hearing from Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval podcast, a series about early-medieval Europe by volunteers at the […]

Making the Most of Social Media When Working Part-time

Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde, shared their tips for maximising your time at our September 2023 event: PLAN, PLAN PLAN! First up, don’t just jump in. Start with these questions: The answers to these […]

Making the Most of SOCIAL MEDIA WHEN WORKING PART-TIME | September SHSMG Event

For our September event, we’ll be hearing from Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde. Noel will discuss their experience working part-time on social media in Scottish heritage, including the communications challenges they’ve faced, along with some practical, […]

Making the Most of LinkedIn

In 2022, Fernanda Acosta Ballesteros, Marketing and Communications Officer at Archaeology Scotland, realised that LinkedIn users were looking at the charity’s profile on the platform despite them not having any content (or even a logo) on their account. Fernanda also noticed that LinkedIn was no longer where organisations just dumped their job ads, there was […]

Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old. If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time […]

Experimenting with YouTube

Did you know that YouTube is the second most popular website and second largest search engine in the world? For our April SHSMG event we heard from Russell Dornan, at the time Digital Media Content Manager at National Museums Scotland (NMS), who discussed how the organisation is taking their first steps in developing their presence […]

Experimenting with YouTube | April SHSMG Event

Did you know that YouTube is the second most popular website and second largest search engine in the world? If you’re keen to get started on this platform or up your YouTube game, come along to this event. You’ll hear Russell Dornan, Digital Media Content Manager, present how National Museums Scotland is taking their first […]

The Future of Social Media

Is it ethical to be creating content for social media sites like Facebook, Twitter, Instagram and TikTok? Are people exploring any alternative platforms or approaches? Has engagement dropped? Is social media really helping the heritage sector achieve our objectives? For the final SHSMG event of 2022, a handful of previous speakers shared their thoughts on […]