Integrating Offline and Online Activity

For the first in-person event since 2020, we heard about ‘Treasures of the National Library of Scotland’ from Stewart Hardy (Marketing Officer), Beth Cochrane (Events & Learning Coordinator) and Alice Heywood (Digital Learning Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

Read More Integrating Offline and Online Activity

Using Social Media to Diversify Archaeology in Scotland | September SHSMG Event

“It is difficult to find up-to-date demographic information regarding the archaeological workforce across the world, but the information that is available does not present a progressive image of the discipline.” – Dr Alex Fitzpatrick FSAScot For our September event, we’ll be hearing from Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer […]

Read More Using Social Media to Diversify Archaeology in Scotland | September SHSMG Event

How Heritage Organisations Can Engage with DMOs on Social Media

What are Destination Marketing Organisations (DMOs)? How can heritage organisations engage with them on social media? Why should they? In June 2022, Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) answered these questions and more. What Do DMOS Do? DMOS (or DMMOs – Destination Marketing and […]

Read More How Heritage Organisations Can Engage with DMOs on Social Media

INTEGRATING OFFLINE AND ONLINE ACTIVITY | AUGUST SHSMG EVENT

For our first in-person event since 2020, we’ll be hearing about ‘Treasures of the National Library of Scotland’ from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

Read More INTEGRATING OFFLINE AND ONLINE ACTIVITY | AUGUST SHSMG EVENT

HOW HERITAGE ORGANISATIONS CAN ENGAGE WITH DMOS ON SOCIAL MEDIA | june SHSMG Event

This month we spend time with Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) as she discusses the challenges around launching a Destination Marketing Organisation (DMO) in a pandemic and covers how heritage organisations can engage with DMOs on social media. She’ll then chat about what […]

Read More HOW HERITAGE ORGANISATIONS CAN ENGAGE WITH DMOS ON SOCIAL MEDIA | june SHSMG Event

Applying Scots to Social Media

For our April event we were joined by Ashley Douglas, a multilingual writer and translator specialising in the Scots language and LGBT+ history. Ashley chatted to the group about the importance of Scots in Scottish heritage and offered her tips for how you can begin to apply it to your social media content. What is […]

Read More Applying Scots to Social Media

Using Social Media to Help with Fundraising | December SHSMG Event

For our final event of 2021, we’ll be hearing from Kenneth McElroy (@kennymcelroy1), Director at the Caithness Broch Project (@TheBrochProject) and Education & Volunteer Officer at Kilmartin Museum (@kilmartinmuseum). Kenneth will be talking about how he’s used social media to promote and run large online crowdfunders and smaller creative fundraising projects for organisations in the […]

Read More Using Social Media to Help with Fundraising | December SHSMG Event