Developing Anti-Racist Messaging & Approaches for Museums | May SHSMG Event (ONLINE)

For our May event, we’ll be hearing from Rosie King and Sheila Asante from Museums Galleries Scotland (MGS) (@MuseumsGalScot). The Empire, Slavery & Scotland’s Museums (ESSM) project, sponsored by the Scottish Government, was launched last year to explore how the story of Scotland’s involvement in the British Empire, colonialism, and transatlantic slavery should be told using museum collections […]

Getting Started With TikTok

Want to know how to build a profile on a new platform or engage visitors (even when your building is closed)? Our March 2021 meet-up was hosted by Siobhan Beatson, Museum Manager at Ullapool Museum, who chatted to our network about the museum’s TikTok account (one of the few heritage sites in Scotland with an […]

Celebrating Scottish Archives Day – Round 2

In 2020, inspired by the success of #ScottishMuseumsDay, ARA Scotland decided it was time to start #ScottishArchivesDay. The idea was simple – celebrate all things Scottish in archives regardless of where you’re based. SAVE THE DATE ARA Scotland looked at various possible dates, at first considering whether they should be linked to a particular historical […]

Getting Started with TikTok | March SHSMG Event (ONLINE)

At our next event, we’ll be hearing from Siobhan Beatson, Museum Manager at Ullapool Museum, as she chats about the museum’s TikTok account (one of the few heritage sites in Scotland with an account), building a profile on a new platform in the middle of a pandemic, and how it can help engage visitors when your building is closed. […]

Creating Convincing Social Media Content

For our first event of 2021, Georgina Brooke, Content Strategist at One Further, talked to the Scottish Heritage Social Media Group about her experiences of creating and managing web and social media at National Museums Scotland, the Ashmolean and the University of Oxford. She was joined by Alyson Webb, Director at Frankly, Green + Webb, […]

Empathetic Social Media During a Pandemic

As was the theme in 2020, many organisations pivoted to creating online content for social media that could be consumed from home. In November, Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, talked to the SHSMG about how the Scottish Civic Trust (SCT) adapted to these new challenges. With most people […]

Creating Convincing Social Media Content | January SHSMG Event (ONLINE)

For our first event of 2021, we’ll be hearing from Georgina Brooke, Content Strategist at One Further (@OneFurther), who’ll be drawing on experiences of creating and managing web and social media at National Museums Scotland (@NtlMuseumsScot), the Ashmolean (@AshmoleanMuseum) and the University of Oxford (@UniofOxford). She’ll be joined by Alyson Webbe, Director at Frankly, Green […]

Empathetic Social Media | November SHSMG Event (ONLINE)

For our November event, we’ll be hearing from Erin Burke, Communications and Events Officer, and Laura Paton, Digital Content Officer, from the Scottish Civic Trust (@scotcivictrust). The Trust’s mission is to celebrate Scotland’s built environment, take action for its improvement and empower its communities. One of their most popular events is Scotland’s Doors Open Days […]

#DougieDraws – Creating Content in Lockdown | September SHSMG Event (ONLINE)

In March 2020, communications teams in museums across Scotland were compelled to quickly adapt their scheduled digital content in response to a countrywide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross recognised the need for a steady stream of content to keep Perth Museum […]

Creating Content in Lockdown

In March 2020, communications teams in museums across Scotland had to quickly adapt their scheduled digital content in response to a nationwide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross were in need of alternative content to keep Perth Museum and Art Gallery’s social […]