The Future of Social Media | December SHSMG Event

Is it ethical to be creating content for platforms like Facebook, Twitter, Instagram and TikTok? Are you exploring any alternative platforms or approaches? Has your engagement dropped? Is social media really helping the heritage sector achieve our objectives? For our final event of 2022, a handful of previous SHSMG speakers will be sharing their thoughts […]

Using Social Media to Diversify Archaeology in Scotland

For our September 2022 event, Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer, talked to the group about how social media can be used as part of the push to further diversify archaeology as a discipline. Alex noted that UK archaeology has a diversity problem and the lack of visible […]

Integrating Offline and Online Activity

For the first in-person event since 2020, we heard about ‘Treasures of the National Library of Scotland’ from Stewart Hardy (Marketing Officer), Beth Cochrane (Events & Learning Coordinator) and Alice Heywood (Digital Learning Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

Using Social Media to Diversify Archaeology in Scotland | September SHSMG Event

“It is difficult to find up-to-date demographic information regarding the archaeological workforce across the world, but the information that is available does not present a progressive image of the discipline.” – Dr Alex Fitzpatrick FSAScot For our September event, we’ll be hearing from Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer […]

How Heritage Organisations Can Engage with DMOs on Social Media

What are Destination Marketing Organisations (DMOs)? How can heritage organisations engage with them on social media? Why should they? In June 2022, Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) answered these questions and more. What Do DMOS Do? DMOS (or DMMOs – Destination Marketing and […]

INTEGRATING OFFLINE AND ONLINE ACTIVITY | AUGUST SHSMG EVENT

For our first in-person event since 2020, we’ll be hearing about ‘Treasures of the National Library of Scotland’ from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

HOW HERITAGE ORGANISATIONS CAN ENGAGE WITH DMOS ON SOCIAL MEDIA | june SHSMG Event

This month we spend time with Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) as she discusses the challenges around launching a Destination Marketing Organisation (DMO) in a pandemic and covers how heritage organisations can engage with DMOs on social media. She’ll then chat about what […]

Applying Scots to Social Media

For our April event we were joined by Ashley Douglas, a multilingual writer and translator specialising in the Scots language and LGBT+ history. Ashley chatted to the group about the importance of Scots in Scottish heritage and offered her tips for how you can begin to apply it to your social media content. What is […]

USING SOCIAL MEDIA TO HELP WITH FUNDRAISING

For our final event of 2021, we heard from Kenneth McElroy, Director at the Caithness Broch Project and Education & Volunteer Officer at Kilmartin Museum. Kenneth explained how he’s used social media to promote and run large online crowdfunders and smaller creative fundraising projects for organisations in the heritage sector, all while sharing helpful tips. […]

APPLYING SCOTS LANGUAGE TO SOCIAL MEDIA | April SHSMG Event

For our April event, we’ll be hearing from Ashley Douglas, a multilingual writer and translator specialising in the Scots language and LGBT+ history (@ashdouglasscot). Scots is the most widely spoken language in Scotland after English. In the 2011 census, which included a question on the Scots language for the first time, 1.5 million people reported […]