The Future of Social Media | December SHSMG Event

Is it ethical to be creating content for platforms like Facebook, Twitter, Instagram and TikTok? Are you exploring any alternative platforms or approaches? Has your engagement dropped? Is social media really helping the heritage sector achieve our objectives?

For our final event of 2022, a handful of previous SHSMG speakers will be sharing their thoughts on the state of social media. We’ll be hearing from:

After the short presentations, there’ll be time for a Q&A and general discussion.

WHEN: Thursday 8 December 2022 (15:00 – 16:00 BST)

WHERE: Online (Zoom)

BOOKINGBooking is available through Eventbrite


Thanks to our fantastic 2022 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit

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