This month we spend time with Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) as she discusses the challenges around launching a Destination Marketing Organisation (DMO) in a pandemic and covers how heritage organisations can engage with DMOs on social media. She’ll then chat about what DMOs do and the benefits of building relationships with them.

Vanessa will also be talking about what she has learnt since working with a DMO and what she wishes she knew about them when she worked at Abbotsford!

After the short presentation, there’ll be time for a Q&A and general discussion.

WHEN: Tue, 14 June 2022 15:00

BOOKING: Booking is essential to receive the Zoom event details.


Thanks to our fantastic 2022 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit

Photo by Stephen Talas on Unsplash

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s