Experimenting with YouTube | April SHSMG Event

Did you know that YouTube is the second most popular website and second largest search engine in the world?

If you’re keen to get started on this platform or up your YouTube game, come along to this event. You’ll hear Russell Dornan, Digital Media Content Manager, present how National Museums Scotland is taking their first steps in developing their presence on the platform and why.

Earlier this year, they shared their short Museum Makeup YouTube series. The videos feature makeup artist Yong-chin Breslin (winner of Glow Up season 4) as she creates three colourful looks inspired by their Natural Science collections and the series is unlike anything which had previously been published on the channel.

Russell will talk about the team’s approach and aims, how they secured buy-in across departments, how the videos went down with audiences and how this project feeds into their new long-term YouTube strategy. He’ll also discuss lessons learned so far and share actionable tips for anyone looking to create YouTube content for their organisation.

The event will conclude with a Q&A session, followed by a bit of general social media chat from 16:00 onwards if you’d like to stick around.

WHEN: Tue, 25 Apr 2023 15:00 – 16:30 BST

WHERE: National Museum of Scotland, Chambers Street Edinburgh EH1 1JF

BOOKINGBooking is available through Eventbrite


Thanks to our fantastic sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit Whereverly.com.

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