Making the Most of SOCIAL MEDIA WHEN WORKING PART-TIME | September SHSMG Event

For our September event, we’ll be hearing from Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde. Noel will discuss their experience working part-time on social media in Scottish heritage, including the communications challenges they’ve faced, along with some practical, […]

Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old. If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time […]

Experimenting with YouTube | April SHSMG Event

Did you know that YouTube is the second most popular website and second largest search engine in the world? If you’re keen to get started on this platform or up your YouTube game, come along to this event. You’ll hear Russell Dornan, Digital Media Content Manager, present how National Museums Scotland is taking their first […]

The Future of Social Media | December SHSMG Event

Is it ethical to be creating content for platforms like Facebook, Twitter, Instagram and TikTok? Are you exploring any alternative platforms or approaches? Has your engagement dropped? Is social media really helping the heritage sector achieve our objectives? For our final event of 2022, a handful of previous SHSMG speakers will be sharing their thoughts […]

Using Social Media to Diversify Archaeology in Scotland | September SHSMG Event

“It is difficult to find up-to-date demographic information regarding the archaeological workforce across the world, but the information that is available does not present a progressive image of the discipline.” – Dr Alex Fitzpatrick FSAScot For our September event, we’ll be hearing from Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer […]

INTEGRATING OFFLINE AND ONLINE ACTIVITY | AUGUST SHSMG EVENT

For our first in-person event since 2020, we’ll be hearing about ‘Treasures of the National Library of Scotland’ from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

HOW HERITAGE ORGANISATIONS CAN ENGAGE WITH DMOS ON SOCIAL MEDIA | june SHSMG Event

This month we spend time with Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) as she discusses the challenges around launching a Destination Marketing Organisation (DMO) in a pandemic and covers how heritage organisations can engage with DMOs on social media. She’ll then chat about what […]

APPLYING SCOTS LANGUAGE TO SOCIAL MEDIA | April SHSMG Event

For our April event, we’ll be hearing from Ashley Douglas, a multilingual writer and translator specialising in the Scots language and LGBT+ history (@ashdouglasscot). Scots is the most widely spoken language in Scotland after English. In the 2011 census, which included a question on the Scots language for the first time, 1.5 million people reported […]

Using Social Media to Help with Fundraising | December SHSMG Event

For our final event of 2021, we’ll be hearing from Kenneth McElroy (@kennymcelroy1), Director at the Caithness Broch Project (@TheBrochProject) and Education & Volunteer Officer at Kilmartin Museum (@kilmartinmuseum). Kenneth will be talking about how he’s used social media to promote and run large online crowdfunders and smaller creative fundraising projects for organisations in the […]

Addressing Climate Change Through Social Media | October SHSMG Event

For our October event and ahead of COP26, we’ll be hearing from Hannah Genders Boyd (@HGendersBoyd), a climate heritage researcher, archaeologist and former Historic Environment Scotland Climate Change Intern. Hannah will be talking to the group about the climate crisis and how people in the heritage sector can use social media to inspire action, whether […]