Social Media Lifecycle | Edinburgh Meetup

Do you work or volunteer with social media in the history, heritage, archaeology or museum sectors in Scotland?

Come along to this informal talk and discussion to chat about social media from the creation of an account all the way up to reporting and analysing.

When: Friday 20 May, 4pm to 6pm

Where: Wash Bar (top floor), 11-13 North Bank Street, Edinburgh, EH1 2LP


Forming Gladstone’s Land – Talk and Q&A

4pm to 4.30pm

Gladstone’s Land’s social media accounts have been undergoing an exciting transformation in the past few months and David C. Weinczok is behind it all. Our meetup will begin with a ten minute talk, followed by a Q&A session where David will share his strategy with the group. David (aka The Castle Hunter) has a rather a unique resume, which includes Battlemaster and the National Trust for Scotland and Dig It! TV YouTube presenter, and was behind the sold-out Game of Thrones talk at Gladstone’s Land in April.

Open Discussion

4.30pm to 6pm

For the rest of the meetup, we’ll work our way through the lifecycle of a social media account with three topics:

  • Creating a New Account
  • Content
  • Reporting and Analysing

Please free free to prepare questions and comments for each section ahead of time, although this isn’t essential. You’re also welcome to simply come along, listen in and enjoy a cup of tea.

This is also a great opportunity to:

  • Learn from your peers and share your own tips
  • Flag up upcoming cross-promotional opportunities, including competitions and hashtags
  • Suggest topics for future events, such as Periscope, photography or paid ads
  • Bring up any issues that you’re having with social media
  • Bounce campaign or strategy ideas around
  • Meet people in the same field as you and build relationships

You’re welcome to drop in for 15 minutes or the whole 2 hours. Remember to join the conversation on Twitter using #SHSMG!

Tickets are not mandatory, although we recommend that you order one to secure a space.

Booking – Eventbrite

Photo credit Tambako the Jaguar via  CC BY-ND


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