Creating “Riveting Content” for Multiple Museums (Without Your Own Venue or Collections)

Emma Halford-Forbes, Coordinator of Industrial Museums Scotland (Go Industrial), somehow manages to keep up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.

“A Riveting Day Out” | November SHSMG Event

For our final 2019 event, we’ll be joined by Emma Halford-Forbes (@e_halmac), a Museum Consultant, Recognition Commitee Member at Museums Galleries Scotland, and Coordinator of Industrial Museums Scotland (@GoIndustScot). Emma will tell us how she keeps up with 12 different museums and creates content for an account which doesn’t have a venue or its own collections.

Applying Gaelic to Social Media

Sally Pentecost is the Communications and Events Officer with Dig It! and one-third of the SHSMG team. Here she gives the low-down on how Dig It! and the University of Glasgow Archives and Special Collections apply Gaelic to social media.

Applying Gaelic to Social Media | September SHSMG Event

This September, we dive into all things Gaelic as Kiara King from Glasgow University Library and Sally Pentecost from Dig It! share how they have incorporated Gaelic language into social media.

The Battle for Social Media Content

The Battle of Bannockburn Visitor Centre is a curious place. As the name suggests, it’s where this famous clash took place over 700 years ago – but it’s unlike any other battlefield in Scotland. With relatively few objects to display, Bannockburn is an immersive experience which relies heavily on 3D technology to bring it to […]

The Battle for Social Media Content | June SHSMG Event

For our June event, we’ll be hearing from Dr Callum Watson (@vivstan211240), who is known for his educational anniversary posts and the ability to relate anything back to his blog. He also works as a Battle Coordinator at the Battle of Bannockburn Visitor Centre (@BattleofBannock), where they promote their 3D immersive experience on social media with an emphasis on user-generated content.

How V&A Dundee Found Their Voice on Social Media

After months of Ariana Grande lyrics and Pantone colour palettes, V&A Dundee opened on 15 September 2018. Behind the scenes, Digital Producers Russell Dornan and Amber Keating had been responsible for building great anticipation and a sizeable audience on social media.

Look for the Light: Photography for Social Media

Sheila Masson reveals her top tips for taking eye-catching photos to promote your brand. “It’s all about light”, Sheila tells us. “Light will do the work for you, so look for the light.” With a background in photographic journalism, Sheila Masson, Marketing Manager at Riddle’s Court in Edinburgh, knows a thing or two about how […]

Finding Our Voice | March SHSMG Event

In March we’re off to Dundee to meet with Russell Dornan and Amber Keating, Digital Producers at V&A Dundee.

Fantastic Influencers and Where to Find Them

Stuart Buchanan and Nick Hotham from Edinburgh World Heritage clue us in on how to work with social media influencers in the latest SHSMG blog post. Bloggers, vloggers, YouTubers, Instagrammers. They all come under the collective umbrella term of social media influencer (SMI), defined by one website as ‘a user on social media who has […]