Making the Most of LinkedIn

In 2022, Fernanda Acosta Ballesteros, Marketing and Communications Officer at Archaeology Scotland, realised that LinkedIn users were looking at the charity’s profile on the platform despite them not having any content (or even a logo) on their account. Fernanda also noticed that LinkedIn was no longer where organisations just dumped their job ads, there was […]

Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old. If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time […]

Experimenting with YouTube

Did you know that YouTube is the second most popular website and second largest search engine in the world? For our April SHSMG event we heard from Russell Dornan, at the time Digital Media Content Manager at National Museums Scotland (NMS), who discussed how the organisation is taking their first steps in developing their presence […]

Experimenting with YouTube | April SHSMG Event

Did you know that YouTube is the second most popular website and second largest search engine in the world? If you’re keen to get started on this platform or up your YouTube game, come along to this event. You’ll hear Russell Dornan, Digital Media Content Manager, present how National Museums Scotland is taking their first […]

The Future of Social Media

Is it ethical to be creating content for social media sites like Facebook, Twitter, Instagram and TikTok? Are people exploring any alternative platforms or approaches? Has engagement dropped? Is social media really helping the heritage sector achieve our objectives? For the final SHSMG event of 2022, a handful of previous speakers shared their thoughts on […]

The Future of Social Media | December SHSMG Event

Is it ethical to be creating content for platforms like Facebook, Twitter, Instagram and TikTok? Are you exploring any alternative platforms or approaches? Has your engagement dropped? Is social media really helping the heritage sector achieve our objectives? For our final event of 2022, a handful of previous SHSMG speakers will be sharing their thoughts […]

Using Social Media to Diversify Archaeology in Scotland

For our September 2022 event, Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer, talked to the group about how social media can be used as part of the push to further diversify archaeology as a discipline. Alex noted that UK archaeology has a diversity problem and the lack of visible […]

Integrating Offline and Online Activity

For the first in-person event since 2020, we heard about ‘Treasures of the National Library of Scotland’ from Stewart Hardy (Marketing Officer), Beth Cochrane (Events & Learning Coordinator) and Alice Heywood (Digital Learning Officer) at the National Library of Scotland. This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its […]

Using Social Media to Diversify Archaeology in Scotland | September SHSMG Event

“It is difficult to find up-to-date demographic information regarding the archaeological workforce across the world, but the information that is available does not present a progressive image of the discipline.” – Dr Alex Fitzpatrick FSAScot For our September event, we’ll be hearing from Dr Alex Fitzpatrick FSAScot, a zooarchaeologist, researcher and award-winning science communicator & writer […]

How Heritage Organisations Can Engage with DMOs on Social Media

What are Destination Marketing Organisations (DMOs)? How can heritage organisations engage with them on social media? Why should they? In June 2022, Vanessa Wegstein of the South of Scotland Destination Alliance (and former Digital Marketing Officer at Abbotsford, the home of Sir Walter Scott) answered these questions and more. What Do DMOS Do? DMOS (or DMMOs – Destination Marketing and […]