INTEGRATING OFFLINE AND ONLINE ACTIVITY | AUGUST SHSMG EVENT

For our first in-person event since 2020, we’ll be hearing about ‘Treasures of the National Library of Scotland’ from Beth Cochrane (Events & Learning Coordinator), Alice Heywood (Digital Learning Officer) and Stewart Hardy (Marketing Officer) at the National Library of Scotland.

This new permanent exhibition provides a unique insight into Scotland’s history, culture and people and its place in the world. It features objects from early printed books to video installations, and from maps and medieval manuscripts to passports and letters. The team also worked with Neu! Reekie!, a prize-winning literary collective, to invite artists, writers, musicians and filmmakers to create new work inspired by Library treasures.

During this event, Beth will talk about the process of commissioning the creative works, many of which were then translated to social media. She’ll also discuss how their audience is reacting to in-person vs online events with their Library Late event as an example. Alice will then chat about the Smartify app which was designed to enhance the Treasures gallery experience through a multi-layered guide to the items on display. Stewart will discuss marketing the exhibition through social media more generally, including what went well when he invited content creators to the Library and what he’d do differently next time.

After the short presentation, there’ll be time for a Q&A and general discussion.

WHEN: Tue, 23 August 2022 (15:00 – 16:30 BST)

WHERE: National Library of Scotland, George IV Bridge, Edinburgh, EH1 1EW

BOOKING: Booking is available through Eventbrite.


SPECIAL THANKS

Thanks to our fantastic 2022 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit Whereverly.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s