Getting Started with TikTok | March SHSMG Event (ONLINE)

At our next event, we’ll be hearing from Siobhan Beatson, Museum Manager at Ullapool Museum, as she chats about the museum’s TikTok account (one of the few heritage sites in Scotland with an account), building a profile on a new platform in the middle of a pandemic, and how it can help engage visitors when your building is closed.

Come along to find out why she decided to take the museum onto TikTok, her lessons learned, and how she’s using the platform to promote museum learning (as well as getting involved with the odd lip-sync and dance off). After the short presentation, there’ll be time for a Q&A and general discussion.

After the short presentation, there’ll be time for a Q&A and general discussion.

WHEN: Tuesday 23 March 2021 at 3pm

WHERE: Online (Zoom)

Booking is essential. Please click here to register via Eventbrite.


Thanks to our fantastic 2021 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit

Image by StartupStockPhotos from Pixabay 

2 thoughts on “Getting Started with TikTok | March SHSMG Event (ONLINE)

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