Creating Convincing Social Media Content | January SHSMG Event (ONLINE)

For our first event of 2021, we’ll be hearing from Georgina Brooke, Content Strategist at One Further (@OneFurther), who’ll be drawing on experiences of creating and managing web and social media at National Museums Scotland (@NtlMuseumsScot), the Ashmolean (@AshmoleanMuseum) and the University of Oxford (@UniofOxford). She’ll be joined by Alyson Webbe, Director at Frankly, Green + Webb (@FranklyGW).

Creating content for a large organization can be daunting. With the gap widening between how emerging internet cultures operate and the type of content that bosses expect, it can be difficult to get organisational buy in for content you feel would actually reach and engage new audiences.

At this event, pick up tips on how to create great online content which translates the value of a heritage organisation and its collections into formats that make sense for different online platforms, and how to navigate relations with senior management to convince them on your strategies and bring them on your side.

After the short presentation, there’ll be time for a Q&A and general discussion.

WHEN: Wednesday 27 January 2021 at 3pm

WHERE: Online (Zoom)

Booking is essential. Please click here to register via Eventbrite.


Thanks to our fantastic 2021 sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit

Image by StartupStockPhotos from Pixabay 

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