In March 2020, communications teams in museums across Scotland were compelled to quickly adapt their scheduled digital content in response to a countrywide lockdown. Unable to continue promoting their exhibitions and events, the marketing and communications team at Culture Perth and Kinross recognised the need for a steady stream of content to keep Perth Museum and Art Gallery’s social media presence alive, and so they turned to their staff for new ideas.
With support of the wider staff, Events Officer, Dougie Scott threw his creative energy into recreating the museums collections, artworks and objects in Microsoft Paint. What followed were requests from national museums to stylise their buildings and works of art, press coverage and an air of mystery around Perth’s very own Banksy, #DougieDraws.
In this online meet-up, Culture Perth and Kinross’ Events Officer Dougie Scott and Marketing Officer David McLeod share their lessons learned as they talk us through the process of taking risks with new online content and explain what working conditions made this kind of original content possible.
After the short presentation, there’ll be time for a Q&A and discussion.
WHEN: Thursday 24 September 2020 at 3pm
WHERE: Online (Zoom)
Booking is essential. Please click here to register via Eventbrite.
SHSMG 