How to Handle Social Media Backlash | October SHSMG Event

Concerned about your organisation getting caught in a social media firestorm? Unsure how best to react to critical online media coverage? If you work or volunteer in heritage communications, this event is for you. For our October event, we’ll be hearing from David McLeod, Marketing Officer at Culture Perth & Kinross. David works across marketing and […]

Bluesky 101 for the Heritage Sector | May SHSMG Event

Contemplating making the leap to Bluesky? Secured your handle but staying quiet? Started posting but not seeing growth? Regardless of where you are in your Bluesky journey, this is a great opportunity to hear from someone who’s recently been in your shoes. For our May event, we’ll be hearing from Justin Parke, Industrial History Curator […]

using Social Media as a tool for advocacy | March SHSMG Event

Want to know how to harness the power of social media to promote advocacy work? For our March event, we’ll be hearing from Malini Chakrabarty, a freelance designer and Communications Lead at Built Environment Forum Scotland. With a passion for anti-racism and inclusivity, Malini’s comprehensive background spans public engagement, arts, human rights, media, and heritage. Malini will […]

ARE SOCIAL MEDIA SKILLS TRANSFERABLE? | OCTOBER SHSMG Event

Worried about the future of social media and how this might impact your role? For our October event, we’ll be hearing from David C. Weinczok FSAScot, who joined the The Trimontium Trust as their new Heritage Interpretation Officer in January 2024. David has had a varied career, working freelance as a Scottish historian, researcher, author and speaker. He […]

How to Develop a Social Media Strategy | August SHSMG Event

For our August event, we’ll be hearing from David Fettes, Social Media Manager at the National Trust for Scotland (NTS). Over the last two years, David has been responsible for the Trust’s national social media operations, as well as implementing policy and protocols for regional and departmental staff across the organisation. He has recently been developing […]

Creating Content for Black History Month | JUNE SHSMG Event

For our June event, we’ll be hearing from Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER), who coordinate the programme of events for Black History Month in Scotland every October. Amy will explain how people in social media roles in heritage organisations can support Black History Month, even […]

Podcasting in 2024 | March SHSMG Event

For our first event of 2024, we’ll be hearing from Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval podcast, a series about early-medieval Europe by volunteers at the […]

Making the Most of SOCIAL MEDIA WHEN WORKING PART-TIME | September SHSMG Event

For our September event, we’ll be hearing from Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde. Noel will discuss their experience working part-time on social media in Scottish heritage, including the communications challenges they’ve faced, along with some practical, […]

Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old. If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time […]