The Battle for Social Media Content

The Battle of Bannockburn Visitor Centre is a curious place. As the name suggests, it’s where this famous clash took place over 700 years ago – but it’s unlike any other battlefield in Scotland. With relatively few objects to display, Bannockburn is an immersive experience which relies heavily on 3D technology to bring it to […]

How V&A Dundee Found Their Voice on Social Media

After months of Ariana Grande lyrics and Pantone colour palettes, V&A Dundee opened on 15 September 2018. Behind the scenes, Digital Producers Russell Dornan and Amber Keating had been responsible for building great anticipation and a sizeable audience on social media.

Look for the Light: Photography for Social Media

Sheila Masson reveals her top tips for taking eye-catching photos to promote your brand. “It’s all about light”, Sheila tells us. “Light will do the work for you, so look for the light.” With a background in photographic journalism, Sheila Masson, Marketing Manager at Riddle’s Court in Edinburgh, knows a thing or two about how […]

Fantastic Influencers and Where to Find Them

Stuart Buchanan and Nick Hotham from Edinburgh World Heritage clue us in on how to work with social media influencers in the latest SHSMG blog post. Bloggers, vloggers, YouTubers, Instagrammers. They all come under the collective umbrella term of social media influencer (SMI), defined by one website as ‘a user on social media who has […]

TOP TIPS TO MAKE YOU A HIT (on social media, at least)

Kenneth McElroy from the Caithness Broch Project shares his top social media tips in the latest SHSMG blog post. Ah, social media. Where would we be without it? Chances are we’d be in some flourishing utopia where debate is open and civil, opinions are respected, and you aren’t bombarded by a constant stream of coffee […]

Go For It!

Julie Devenney, social media officer for ARAScotland & Archive Hour writes about ArchiveHour for SHSMG in the latest blog. “Why don’t you set it up?” said an archivist friend to me, back in May, after I’d been grumbling again that there was a @museumhour and an @ancestryhour but no @archivehour! “Why don’t I?!” I had not […]

We built Brick City!

Melissa Reilly, Marketing and PR Officer at New Lanark World Heritage Site, writes for SHSMG in the latest blog. New Lanark is an 18th century former cotton-spinning Mill Village on the banks of the Falls of Clyde, which is now recognised as one of Scotland’s 6 UNESCO World Heritage Sites. There are some very exciting […]

MuseumInstaTour

Russell Dornan tells us about how he used his museum’s Instagram during a collaborative, fun day out visiting a group London institutions. How many museums have you managed to visit in one day? If it’s more than six, I doff my cap to you. When I and five other museum social media managers visited six […]

Broadcasting LIVE!

If you have a phone, you can bring the world to Scotland. Live broadcasting is an increasingly popular platform that gives you an immediate, personal link to a potentially large and international audience, yet relatively few in the heritage industry have given it a try. I understand why – it’s perhaps the most intimidating type […]