Bluesky 101 for the Heritage Sector

Contemplating making the leap to Bluesky? Secured your handle but staying quiet? Started posting but not seeing growth? At our May event we heard from Justin Parkes, Industrial History Curator at North Lanarkshire Council. Justin is one of the contributors to the NorthLan Heritage Bluesky account, which racked up over 4,000 followers in just three months. […]

Are Social Media Skills Transferable?

Worried about the future of social media and how this might impact your role? David C. Weinczok FSAScot joined The Trimontium Trust as their new Heritage Interpretation Officer in January 2024. David’s had a varied career, working freelance as a Scottish historian, researcher, author and speaker. He’s also worked at other organisations in the sector, […]

How to Develop a Social Media Strategy

Over the last two years, David Fettes, Social Media Manager at the National Trust for Scotland (NTS), has been responsible for the Trust’s national social media operations, as well as implementing policy and protocols for regional and departmental staff across the organisation. His policy applies to all staff at NTS and provides guidance for personal […]

Creating Content for Black History Month

What exactly is Black History Month? Why is it important to create social media content for it (even if you’re not running any events or don’t have anything new to share)? And how can content creators avoid tokenism with their social media posts? The Coalition for Racial Equality and Rights (CRER) coordinates the programme of […]

Podcasting in 2024

For our first event of 2024, we heard from Dr. Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval (GEM) podcast (Spotify), a […]

Making the Most of Social Media When Working Part-time

Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde, shared their tips for maximising your time at our September 2023 event: PLAN, PLAN PLAN! First up, don’t just jump in. Start with these questions: The answers to these […]

Making the Most of LinkedIn

In 2022, Fernanda Acosta Ballesteros, Marketing and Communications Officer at Archaeology Scotland, realised that LinkedIn users were looking at the charity’s profile on the platform despite them not having any content (or even a logo) on their account. Fernanda also noticed that LinkedIn was no longer where organisations just dumped their job ads, there was […]