ARE SOCIAL MEDIA SKILLS TRANSFERABLE? | OCTOBER SHSMG Event

Worried about the future of social media and how this might impact your role? For our October event, we’ll be hearing from David C. Weinczok FSAScot, who joined the The Trimontium Trust as their new Heritage Interpretation Officer in January 2024. David has had a varied career, working freelance as a Scottish historian, researcher, author and speaker. He […]

Creating Content for Black History Month

What exactly is Black History Month? Why is it important to create social media content for it (even if you’re not running any events or don’t have anything new to share)? And how can content creators avoid tokenism with their social media posts? The Coalition for Racial Equality and Rights (CRER) coordinates the programme of […]

How to Develop a Social Media Strategy | August SHSMG Event

For our August event, we’ll be hearing from David Fettes, Social Media Manager at the National Trust for Scotland (NTS). Over the last two years, David has been responsible for the Trust’s national social media operations, as well as implementing policy and protocols for regional and departmental staff across the organisation. He has recently been developing […]

Podcasting in 2024

For our first event of 2024, we heard from Dr. Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval (GEM) podcast (Spotify), a […]

Creating Content for Black History Month | JUNE SHSMG Event

For our June event, we’ll be hearing from Amy Rich, Communities and Campaigns Officer at the Coalition for Racial Equality and Rights (CRER), who coordinate the programme of events for Black History Month in Scotland every October. Amy will explain how people in social media roles in heritage organisations can support Black History Month, even […]

Podcasting in 2024 | March SHSMG Event

For our first event of 2024, we’ll be hearing from Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval podcast, a series about early-medieval Europe by volunteers at the […]

Making the Most of Social Media When Working Part-time

Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde, shared their tips for maximising your time at our September 2023 event: PLAN, PLAN PLAN! First up, don’t just jump in. Start with these questions: The answers to these […]

Making the Most of SOCIAL MEDIA WHEN WORKING PART-TIME | September SHSMG Event

For our September event, we’ll be hearing from Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde. Noel will discuss their experience working part-time on social media in Scottish heritage, including the communications challenges they’ve faced, along with some practical, […]

Making the Most of LinkedIn

In 2022, Fernanda Acosta Ballesteros, Marketing and Communications Officer at Archaeology Scotland, realised that LinkedIn users were looking at the charity’s profile on the platform despite them not having any content (or even a logo) on their account. Fernanda also noticed that LinkedIn was no longer where organisations just dumped their job ads, there was […]

Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old. If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time […]