Concerned about your organisation getting caught in a social media firestorm? Unsure how best to react to critical online media coverage? If you work or volunteer in heritage communications, this event is for you.
For our October event, we’ll be hearing from David McLeod, Marketing Officer at Culture Perth & Kinross. David works across marketing and communications at Perth Art Gallery, Culture Perth and Kinross Libraries, and Perth Museum, which opened in 2024. He manages press around the Perth Museums’ temporary exhibitions including Unicorn and Waters Rising, which engaged directly with the topics of LGBTQ+ rights and climate change. Prior to this he led on social media and marketing for Surgeons’ Hall Museums and Stirling Castle.
David will discuss the kinds of backlash he’s dealt with in his career, explain how it was handled, and share the outcomes. He’ll offer advice on what kind of comments demand a reaction and which are better left alone, share tips on preparing for potential backlash, and discuss strategies for reacting to online hate at short notice.
This online event will conclude with a Q&A session.
WHEN: Thu, 30 Oct 2025 15:00 – 16:00 BST
WHERE: Online via Zoom
COST: Free
TICKETS: Eventbrite
Image credit: SELMA
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SPECIAL THANKS
Thanks to our fantastic sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:
“Whereverly create cultural and heritage tourism apps and websites.
We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.
The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.
The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.
Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”
For more information, visit Whereverly.com.
SHSMG 