Making the Most of LinkedIn | July SHSMG Event

LinkedIn isn’t just about job ads. It’s also a way to tap into 875 million users across the globe, almost 60% of whom are between 25 and 34 years old.

If you’re wondering what LinkedIn can do for your organisation, come along to this free online event to find out how to optimise your time on one of the least controversial platforms.

You’ll hear Fernanda Acosta Ballesteros, Marketing and Communications Officer, discuss how Archaeology Scotland has already used the platform to connect and grow their audiences with the aim of encouraging and empowering people of all ages and backgrounds to enjoy, care about and connect with Scotland’s heritage.

She’ll talk about their approach, what’s gone well and what they would do differently if they had to start again.

The online event will conclude with a Q&A session.

WHEN: Tue, 25 Jul 2023 14:00 – 15:00 BST

WHERE: Online (via Zoom)

BOOKINGBooking is available through Eventbrite


SPECIAL THANKS

Thanks to our fantastic sponsor, we’re able to offer payment to all SHSMG speakers while keeping these events free for attendees:

“Whereverly create cultural and heritage tourism apps and websites.

We want tourists and locals to embrace local culture and heritage through music, song and stories, whilst discovering the hidden gems.

The Whereverly app and web platform makes creating a helpful tourism app easy. The content on Whereverly apps is produced for the most part by local communities, guides, heritage professionals, park rangers and local storytellers.

The Whereverly apps and website feature interactive maps, 3D maps, AR experiences, points of interests, favouriting and list building. As well as audio and non-audio walking, cycling, driving and rail tours. As well as music and stories delivered based on where the visitor is.

Example of our apps are Falkirk Explored, the North Coast 500, Scotland Starts Here, Explore Stirling, Highland Discovery and the Coig. We have developed supporting websites re-using the app content for the Coig and Scotland Starts Here. We are working on new heritage focussed projects which feature AR models, badge collecting and 3D maps.”

For more information, visit Whereverly.com.

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