Promoting Scotland’s Past to Families with Children | January SHSMG Event

For our January event, we’ll be hearing from Julie Cumming, Marketing Manager at Dundee Heritage Trust, who has spent over three years attracting families with children to sites like Discovery Point and Verdant Works Museum. Julie will talk about what’s worked and what hasn’t, discuss her strategies for operating with little to no budget, and share her experience […]

How to Handle Social Media Backlash | October SHSMG Event

Concerned about your organisation getting caught in a social media firestorm? Unsure how best to react to critical online media coverage? If you work or volunteer in heritage communications, this event is for you. For our October event, we’ll be hearing from David McLeod, Marketing Officer at Culture Perth & Kinross. David works across marketing and […]

Bluesky 101 for the Heritage Sector | May SHSMG Event

Contemplating making the leap to Bluesky? Secured your handle but staying quiet? Started posting but not seeing growth? Regardless of where you are in your Bluesky journey, this is a great opportunity to hear from someone who’s recently been in your shoes. For our May event, we’ll be hearing from Justin Parke, Industrial History Curator […]

using Social Media as a tool for advocacy | March SHSMG Event

Want to know how to harness the power of social media to promote advocacy work? For our March event, we’ll be hearing from Malini Chakrabarty, a freelance designer and Communications Lead at Built Environment Forum Scotland. With a passion for anti-racism and inclusivity, Malini’s comprehensive background spans public engagement, arts, human rights, media, and heritage. Malini will […]

Making the Most of Social Media When Working Part-time

Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde, shared their tips for maximising your time at our September 2023 event: PLAN, PLAN PLAN! First up, don’t just jump in. Start with these questions: The answers to these […]

Experimenting with YouTube

Did you know that YouTube is the second most popular website and second largest search engine in the world? For our April SHSMG event we heard from Russell Dornan, at the time Digital Media Content Manager at National Museums Scotland (NMS), who discussed how the organisation is taking their first steps in developing their presence […]

MuseumInstaTour

Russell Dornan tells us about how he used his museum’s Instagram during a collaborative, fun day out visiting a group London institutions. How many museums have you managed to visit in one day? If it’s more than six, I doff my cap to you. When I and five other museum social media managers visited six […]