Making the Most of Social Media When Working Part-time

Noel Griffin, a graduate of the Museums Galleries Scotland Digital Marketing Modern Apprenticeship, who now coordinates the social media channels for The Watt Institution in Inverclyde, shared their tips for maximising your time at our September 2023 event: PLAN, PLAN PLAN! First up, don’t just jump in. Start with these questions: The answers to these […]

Experimenting with YouTube

Did you know that YouTube is the second most popular website and second largest search engine in the world? For our April SHSMG event we heard from Russell Dornan, at the time Digital Media Content Manager at National Museums Scotland (NMS), who discussed how the organisation is taking their first steps in developing their presence […]

The Future of Social Media

Is it ethical to be creating content for social media sites like Facebook, Twitter, Instagram and TikTok? Are people exploring any alternative platforms or approaches? Has engagement dropped? Is social media really helping the heritage sector achieve our objectives? For the final SHSMG event of 2022, a handful of previous speakers shared their thoughts on […]

MuseumInstaTour

Russell Dornan tells us about how he used his museum’s Instagram during a collaborative, fun day out visiting a group London institutions. How many museums have you managed to visit in one day? If it’s more than six, I doff my cap to you. When I and five other museum social media managers visited six […]