Promoting Scotland’s Past to Families with Children | January SHSMG Event

For our January event, we’ll be hearing from Julie Cumming, Marketing Manager at Dundee Heritage Trust, who has spent over three years attracting families with children to sites like Discovery Point and Verdant Works Museum. Julie will talk about what’s worked and what hasn’t, discuss her strategies for operating with little to no budget, and share her experience […]

How to Handle Social Media Backlash | October SHSMG Event

Concerned about your organisation getting caught in a social media firestorm? Unsure how best to react to critical online media coverage? If you work or volunteer in heritage communications, this event is for you. For our October event, we’ll be hearing from David McLeod, Marketing Officer at Culture Perth & Kinross. David works across marketing and […]