Promoting Scotland’s Past to Families with Children | January SHSMG Event

For our January event, we’ll be hearing from Julie Cumming, Marketing Manager at Dundee Heritage Trust, who has spent over three years attracting families with children to sites like Discovery Point and Verdant Works Museum. Julie will talk about what’s worked and what hasn’t, discuss her strategies for operating with little to no budget, and share her experience […]

How to Handle Social Media Backlash | October SHSMG Event

Concerned about your organisation getting caught in a social media firestorm? Unsure how best to react to critical online media coverage? If you work or volunteer in heritage communications, this event is for you. For our October event, we’ll be hearing from David McLeod, Marketing Officer at Culture Perth & Kinross. David works across marketing and […]

Bluesky 101 for the Heritage Sector

Contemplating making the leap to Bluesky? Secured your handle but staying quiet? Started posting but not seeing growth? At our May event we heard from Justin Parkes, Industrial History Curator at North Lanarkshire Council. Justin is one of the contributors to the NorthLan Heritage Bluesky account, which racked up over 4,000 followers in just three months. […]

Bluesky 101 for the Heritage Sector | May SHSMG Event

Contemplating making the leap to Bluesky? Secured your handle but staying quiet? Started posting but not seeing growth? Regardless of where you are in your Bluesky journey, this is a great opportunity to hear from someone who’s recently been in your shoes. For our May event, we’ll be hearing from Justin Parke, Industrial History Curator […]