How to Develop a Social Media Strategy

Over the last two years, David Fettes, Social Media Manager at the National Trust for Scotland (NTS), has been responsible for the Trust’s national social media operations, as well as implementing policy and protocols for regional and departmental staff across the organisation. His policy applies to all staff at NTS and provides guidance for personal […]

Podcasting in 2024

For our first event of 2024, we heard from Dr. Tom Horne, volunteer Communications Manager at The Govan Stones, Group Communications Manager at the Red River Archaeology Group, and the person who runs the Love Archaeology social media accounts. With his colleagues, Tom coordinates and produces the new Govan Early Medieval (GEM) podcast (Spotify), a […]

Making the Most of LinkedIn

In 2022, Fernanda Acosta Ballesteros, Marketing and Communications Officer at Archaeology Scotland, realised that LinkedIn users were looking at the charity’s profile on the platform despite them not having any content (or even a logo) on their account. Fernanda also noticed that LinkedIn was no longer where organisations just dumped their job ads, there was […]